Coquitlam.Business is the Sedighi.ca and SAZ.ca group's Canadian consulting practice for Coquitlam owners. We're headquartered in Vancouver, British Columbia, and we advise owner-run businesses across Coquitlam on three things: where to grow, how to market, and how to run the business so it doesn't depend entirely on the owner.
Why this site exists
Owners in a growing city make large decisions with very little support. A bank manager sees the loan, an accountant sees last year's numbers, and an agency sees the marketing budget. Very few people look at the whole business and ask whether the next move makes sense.
That's the gap we fill. We're not here to sell you more marketing, and we're not a substitute for your accountant or lawyer. We're a second opinion with a spreadsheet: someone who can check the arithmetic on a lease, a hire or a new service, and say plainly what we'd do.
The services page explains the four ways to work with us, and the areas page shows how we think about each part of Coquitlam.
Ali Sedighi, MBA
Ali Sedighi leads Coquitlam.Business. He holds an MBA in Technology Management and has 17+ years of experience in digital marketing and growth consulting, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.
Since then he has founded and run several businesses:
- Conv.ca, a conversion-rate optimisation agency.
- MyAutomation.ca, focused on business automation.
- SAZ.ca, where he is Founder and Managing Partner.
He has worked with clients in Canada, the USA and Dubai, and has built 150+ live HVAC websites, which is where much of the group's published case-study work comes from. As a founder of several companies, he brings an owner's view to the questions our clients raise, not only a marketer's.
His longer biography is published on Sedighi.ca, with another profile on BusinessConsulting.ca.
The group behind the site
- Sedighi.ca, the parent of this Coquitlam practice, carries Ali's name and handles the group's growth, marketing and technology consulting. Among the brands it operates are BusinessConsulting.ca, Conv.ca, Trades.Agency, HVAC.Agency and HVAC.Digital.
- SAZ.ca, short for Strategy & Acceleration Zone, is the Canadian firm Ali founded to advise on strategy, AI and revenue acceleration. Sedighi.ca provides its strategic leadership.
Coquitlam.Business draws on the same people and methods, applied to the specific questions Coquitlam owners bring us. Full consulting pricing for the group is published on BusinessConsulting.ca, and our own pricing page summarises it.
How we work
Our approach is deliberately plain.
- Decision first. Every engagement starts with the decision you're trying to make, written in one sentence. If we can't state it clearly, we're not ready to advise on it.
- Numbers before tactics. We look at margin, customer value and cash before discussing channels, software or hires.
- Written and short. Recommendations come as a short document you can read in ten minutes and share with anyone involved.
- Scope agreed in advance. You know the price before paid work begins. The first 30-minute conversation is free.
- No lock-in. If our advice stops being useful, you can stop.
- Honest limits. When a question belongs to an accountant, lawyer, insurer or licensed professional, we say so and step back.
What we don't do
Being clear about this saves everyone time:
- We don't install, repair or service anything for your customers.
- We don't provide accounting, tax, legal, immigration or lending advice.
- We don't run your ads or post on your social media as part of our consulting. If you want execution, we'll help you choose and brief the right provider.
- We don't promise a number of customers, a ranking or a return. We promise careful work and honest answers.
- We don't publish invented reviews or client quotes. The results page shows real, named results from our HVAC work, and explains how far they apply to other kinds of business.
If that sounds like the kind of help you need, call, text or email. Tell us the decision you're facing, and we'll tell you honestly whether we can help.
Frequently asked questions
Who will I actually talk to?
A senior strategist from the start. Ali Sedighi leads the work, and you won't be handed to a junior account manager after the first call.
Is Coquitlam.Business a separate company?
It's a brand of the Sedighi.ca and SAZ.ca group of companies, focused on owners in Coquitlam. Contracts and invoices come from the group, and the same people stand behind the advice.
Are you accountants or lawyers?
No. We give business and marketing advice. Tax, bookkeeping, contracts, leases and employment law should be reviewed by a qualified accountant or lawyer, and we'll tell you when a question needs one.